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From the fields and orchards of California to the population centres of the east coast, farmers and others on the food distribution chain say high-value and nutritious food is being sacrificed to retailers’ demand for unattainable perfection.
From the fields and orchards of California to the population centres of the east coast, farmers and others on the food distribution chain say high-value and nutritious food is being sacrificed to retailers’ demand for unattainable perfection.


'''"It’s all about blemish-free produce,"''' says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida. '''"What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down."'''
'''"It’s all about blemish-free produce,"''' says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida.  
 
'''"What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down."'''





Revision as of 15:59, 16 July 2016


Half of all US food produce is thrown away, acc to new research


https://www.theguardian.com/environment/2016/jul/13/us-food-waste-ugly-fruit-vegetables-perfect


Americans throw away almost as much food as they eat because of a “cult of perfection”, deepening hunger and poverty, and inflicting a heavy toll on the environment.

Vast quantities of fresh produce grown in the US are left in the field to rot, fed to livestock or hauled directly from the field to landfill, because of unrealistic and unyielding cosmetic standards, according to official data and interviews with dozens of farmers, packers, truckers, researchers, campaigners and government officials.

From the fields and orchards of California to the population centres of the east coast, farmers and others on the food distribution chain say high-value and nutritious food is being sacrificed to retailers’ demand for unattainable perfection.

"It’s all about blemish-free produce," says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida.

"What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down."


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current15:28, 23 April 2015Thumbnail for version as of 15:28, 23 April 2015900 × 679 (70 KB)Siterunner (talk | contribs) Category:Agriculture Category:Alternative Agriculture Category:Farm-Related Policies Category:Food Category:Food-Related Policies Category:Green Graphics Category:Land Ethic Category:Organic Food [[Category:Permaculture...

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