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• Aspen Trees

The Aspen trees beauty is most noted in the fall for the golden colors. What is less noted is the amazing root system connecting the trees, a remarkable example of interconnected communication and nature's adaptation to changing conditions.

Pando, or the Trembling Giant, is a remarkable massive colony of a single quaking aspen trees spread over more than 100 acres in Utah. Every tree in the area shoots from a single organism, and they share a giant underground root system. It's estimated that Pando collectively weighs 6,615 tons, making it the heaviest living organism on the planet.

• Discover (1993)

The quaking Aspen, one of this country's most beautiful trees, also makes up the world's most massive organism... The Pando Aspen.

Pando reached such vast dimensions by a kind of growth known as vegetative reproduction. A plant sends out horizontal stems or roots, either above ground or below depending on the species, that travel some distance before taking root themselves and growing into new, connected plants.

Wherever they grow, quaking Aspens like unstable habitats...

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From your GreenPolicy360 Siterunner / SJ Schmidt

In the 1990s our family company, Schmidt-Cannon Int'l (SCI), chose to expand from what started up as a two-man office on Hacienda Boulevard in California to become a thriving company over the years.

In the early 90s we were about to begin a new phase of growth and our new business plan was to become dynamic, to change over time as the business environment was fast changing and businesses in the U.S. and globally were beginning to be 'disrupted' by new technology known as "the Internet".

The new worldwide web was beginning to influence businesses from the bottom up as we say it and, in my personal positions with SCI business development, and as a technology expert and member of a state board of education responsible to bring the internet to K-12 education and work with governors to create a new online university (Western Governors University), the challenges and opportunities were open to envisioning what could be done.

I saw online networking as the key to outreach, engagement, strategies for success and became deeply involved in proposing and adopting Aspen as the name of the new Schmidt-Cannon company.

The Aspen community, one of nature's thriving successes, became a vision....

Our multi-division company, with interactive/direct/event/promotion and many front-of-market services, would employ an Aspen model.

We chose Aspen as our 'brand' message, the 'interconnectedness' of an Aspen community as stronger together, brought together at our roots, strength and vitality together. Our new name Aspen Marketing Services came into being and spread, roots and branches, and resilience and outreach. The natural world of the Aspen grove and we grew....

Our CEO moved to Evergreen, Colorado ;- and our co-founder moved to Orange County

And your siterunner moved to Clearwater, Florida to take on responsibilities to grow the Aspen interactive capabilities.

We became the "largest privately held marketing services company in the United States"

Eventually Aspen was purchased by a company named Epsilon which in turn was purchased by Publicis.

Here's to Neil and Joe and Aspen, our team who pioneered many of the data tools and sharing, outreach and engagement techniques now common in business, marketing, and politics, and now presenting new challenges to the Internet, to healthy connectivity, digital rights, privacy and security.

Much has changed as your siterunner has moved on to establish M Channel offering media and consulting services for cause-oriented, visionary companies to succeed in turbulent times.

M Channel/MCO: Envisioning the Future

Green Business

Green Marketing