Eckerd College, FL Yellow Bike Program
Status: Launched in 2004
The yellow bike has in recent years become a new symbol of Eckerd College. The program supports a fleet of yellow bicycles that students, faculty and staff can use to get themselves around campus. This means fewer cars on campus, fewer unjustified car rides to class, and fewer emissions overall. The cleverness and innovation of the program has garnered significant press coverage, not the least of which centered on the program's being recognized by the National Wildlife Federation. Links to press are below.
Eckerd's Yellow Bikes Program Receives Campus Ecology Recognition by National Wildlife Federation
National Wildlife Federation's Campus Ecology Yearbook, December 2005
Is This Seat Taken?
The Chronicle of Higher Education, April 9, 2004
Biking it and liking it
Bay News 9, April 6, 2004
Eckerd's plan: A free ride for every student
St. Petersburg Times, March 27, 2004