File:Jaguar all in with electric vehicles.jpg

Going Green

Jaguar to lose internal combustion engines in new EV strategy

Jaguar will be EV-only from 2025; Land Rover will be 60 percent BEV

• https://arstechnica.com/cars/2021/02/six-new-electric-land-rovers-by-2026-and-jaguar-is-going-all-ev/

No more engines for Jaguars

For Jaguar, Reimagine means canceling the replacement for its XJ sedan; every new Jaguar introduced from here on will be a BEV.

Six new battery electric Land Rover models will arrive between 2024-2026

Big change is in store for Jaguar Land Rover. The British automaker has a new global strategy, as revealed earlier on Monday by new CEO Thierry Bolloré. There's a new roadmap for Jaguar, which will lose its internal combustion engines as it focuses on purely electric luxury cars. Six new battery EVs are in the works for Land Rover, and the company is exploring hydrogen fuel cells as well.

"Jaguar Land Rover is unique in the global automotive industry," said Bolloré. "Designers of peerless models, an unrivaled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivaled access to leading global players in technology and sustainability within the wider Tata Group. We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us."

BEV on...

• https://en.wikipedia.org/wiki/Battery_electric_vehicle

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