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Revision as of 11:16, 16 September 2021

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Cradle to Cradle design by William McDonough


Steven Schmidt Founder/Siterunner: In the 1990's, a Bioneers group of visionary environmentalists was organizing the first decade of global conferences having moved the original venue in the 'city of St. Francis, Santa Fe' in New Mexico to the 'city of St. Francis, San Francisco' in California. Your GreenPolicy360 siterunner was starting up publishing works for the Bioneers and staying in San Francisco, on occasion, on Green Street. The Deputy Superintendent for the Presidio national park and I would talk about how the former Army base was being converted, design principles for a people's park and how she remembered lessons of Bill McDonough, 'Professor McDonough' from her days studying architecture at the University of Virginia and Yale. William McDonough was in the process of envisioning and bringing together impressive new ways of seeing the interconnections between design and the environment, ways to build with 'smart' design principles. His Hannover design principles were, I remember, one of the first serious looks at 'relational reality' as we were referring to it in the original green transformational ecological work we were up to... Step by step, year by year, many of these original ideas became threads, both in the world of McDonough and his followers, students and clients, and among us and our friends, associates, activists and 'global green team'.


A tip of our GreenPolicy360 hat, an h/t to Bill/William/Professor McDonough, a true Planet Citizen who has created a legacy with his work, a body of thought and ideas, Green Best Practices that will continue on...
* https://virginia.academia.edu/WilliamMcDonough
* https://www.researchgate.net/scientific-contributions/William-McDonough-11028869
* https://mcdonough.com/
* https://en.wikipedia.org/wiki/William_McDonough
* https://www.amazon.com/William-McDonough/e/B001KIKWHM
* https://mcdonoughpartners.com/about/
* https://www.archdaily.com/782315/spotlight-william-mcdonough
* https://www.sfgate.com/bayarea/place/article/Green-pioneer-William-McDonough-4033710.php
* https://twitter.com/hashtag/cradletocradle?src=hash /
* http://www.c2ccertified.org/


○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○


William McDonough

Environmental Design & Architecture


“Hoffman (2017) states that the grandest challenge of the 21 st century is the arrival of the Anthropocene, an era during which the influence of human activities and the industrial complex has grown so vast that they influence global natural ecosystems and biomes. From this standpoint, it is incumbent upon businesses to design products and services with the realization that humans are environmental stewards of the planet and have an obligation to consider the welfare of future generations in their decision making (McDonough & Braungart, 2002). This represents a radical departure from the traditional profit maximizing view of corporate purpose. ...“

“What I’m trying to look at is how do we make humans supportive of the natural world, the way the natural world is supportive of us.”

"What I'm trying to look at is how do we make humans supportive of a natural world, in the way that the natural world is supportive of us?"

"Circular economy is a model for an economy that is designed to function in harmony with the environment, in which biological materials are designed to return safely to ecological cycles, and technical materials are designed to circulate continuously in the economic system. The ultimate goal is to decouple economic growth from resource consumption."


“Plastic microbeads in personal care products and single-use plastics should be banned completely with exceptions for medical use and perishable food items... Several studies [14,49] have laid emphasis on the cradle-to-cradle design and eco-effectiveness as alternative design agendas for moving beyond zero emission and eliminating toxicity. However, for synthetic plastics, the toxicity can be caused by breaking down of plastics into microplastics owing to material degradation in the environment and by that stage it is impossible to recycle.“ ...


"Cradle to Cradle design" (also referred to as 'Cradle to Cradle', 'C2C', 'cradle 2 cradle', or 'regenerative design') is a biomimetic approach to the design of products and systems. It models human industry on nature's processes viewing materials as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature's biological metabolism while also maintaining a safe, productive technical metabolism for the high-quality use and circulation of organic and technical nutrients. Put simply, it is a holistic economic, industrial and social framework that seeks to create systems that are not only efficient but also essentially waste free. The model in its broadest sense is not limited to industrial design and manufacturing; it can be applied to many aspects of human civilization such as urban environments, buildings, economics and social systems.


Cradle-to-cradle design: creating healthy emissions – a strategy for eco-effective product and system design (PDF)


Cradle to Cradle product certification began as a proprietary system; however, in 2012 MBDC turned the certification over to an independent non-profit called the Cradle to Cradle Products Innovation Institute. Independence, openness, and transparency are the Institute's first objectives for the certification protocols.[3] The phrase "cradle to cradle" itself was coined by Walter R. Stahel in the 1970s. The current model is based on a system of "lifecycle development" initiated by Michael Braungart and colleagues at the Environmental Protection Encouragement Agency (EPEA) in the 1990s and explored through the publication A Technical Framework for Life-Cycle Assessment.

In 2002, Braungart and William McDonough published a book called Cradle to Cradle: Remaking the Way We Make Things, a manifesto for cradle to cradle design that gives specific details of how to achieve the model. #cradletocradle

The term Cradle to Cradle is a registered trademark of McDonough Braungart Design Chemistry (MBDC) consultants.

Business, non-profits, educational institutions, individuals internationally have utilized the 'circular design' principles and ideas of 'Cradle to Cradle' in moving to new ways of designing and building...


The_Change_in_Sustainability_Framework.jpg



Consider the Hannover Principles (1992)


McDonough's "Design, Ecology, Ethics and the Making of Things", a "Centennial Sermon" delivered in the Cathedral of St. John the Divine , NYC, February 7, 1993


Employ the concept of "cradle-to-cradle" design and green principles of sustainable practices and "affirming life" on our home planet



Via the San Francisco Chronicle - 2012

The San Francisco office of William McDonough + Partners opened in 2006, a ninth-floor perch on Post Street with tall windows that let in air and natural light. This is the only outpost beyond Charlottesville, and it has led to such local projects as a new research building for NASA at Moffett Field that opened in April and bears the name Sustainability Base.

Though McDonough describes the curving silver metal structure as nothing less than "NASA's first space station on Earth," most of the conservation measures are found in other green buildings, from sun shades and solar panels to the use of native landscaping.

The most unusual touch is a "forward osmosis water recycling system." Recycled water is purified to the quality level of drinking water, although state regulations allow it to be used only for such purposes as toilet flushing.

McDonough acknowledged "toilet to tap, that's a PR problem," but pointed out that full reuse is allowed in Singapore ("they call it 'new water' ") and suggested that the NASA building's innovation might someday be accepted here: "We're doing what Buckminster Fuller would have called 'anticipatory design,' getting ahead of the curve."



Buildings Like Trees

By William McDonough

Via Resurgence / Issue 210 (2005)


Buildings Like Trees, Cities Like Forests

By William McDonough & Michael Braungart (2002)


What if buildings were alive? What if our homes and workplaces were like trees, living organisms participating productively in their surroundings? Imagine a building, enmeshed in the landscape, that harvests the energy of the sun, sequesters carbon and makes oxygen. Imagine on-site wetlands and botanical gardens recovering nutrients from circulating water. Fresh air, flowering plants, and daylight everywhere. Beauty and comfort for every inhabitant. A roof covered in soil and sedum to absorb the falling rain. Birds nesting and feeding in the building’s verdant footprint. In short, a life-support system in harmony with energy flows, human souls, and other living things. Hardly a machine at all.

This is not science fiction. Buildings like trees, though few in number, already exist. So when we survey the future—the prospects for buildings and cities, settled and unsettled lands—we see a new sensibility emerging, one in which inhabiting a place becomes a mindful, delightful participation in landscape. This perspective is both rigorous and poetic. It is built on design principles inspired by nature’s laws. It is enacted by immersing oneself in the life of a place to discover the most fitting and beautiful materials and forms. It is a design aesthetic that draws equally on the poetics of science and the poetics of space. We hope it is the design strategy of the future...


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